What are Do Follow And No Follow Links: Both Matters

Whenever someone starts a blogging journey, it is obvious to come across “Do Follow links” and “No follow links”.

When I first encountered them… I started scratching my head and asked myself….

What are Do follow links? What are No follow links? I had no idea…

I don’t want you to go through the same.

At the end of this post, you will be able to identify:

  • “Do follow” links
  • “No follow” links
  • What is their importance?

What Are Do Follow Links?

Do follow link is an Html attribute used to tell google (all search engine) to follow the link and reach that website.

A do follow link passes the SEO strength to the linked site.

This is how a do follow link looks like:

< a href =” https://wikipedia.org”> Wikipedia </a>

All the links that you add, by default, are Do follow links so you don’t need to do add any extra coding.

Whenever a Website links (gives a “do follow link”) to another website.
It allows the Google bots to follow that link and reach that website.

The linked website get a backlink.

Is it confusing?  Let’s understand this by taking an example of 2 Website.

Suppose there are 2 websites :

Trickycareer and TechCrunch.

Now, TrickyCareer gives  a do follow link to TechCrunch as:
< a href =”https://techcrunch.com/”> “The top blog” </a>

It will look something like this “The Top blog “.

Both  Google and reader can Follow it. Do follow link passes the page strength (of TrickyCareer *in this case*) to the linked website (TechCrunch).

In this case, TrickyCareer is linking to TechCrunch, so TechCrunch gets a Backlink from TrickyCareer.

What are No Follow Links? 

“No Follow” links are also an HTML attribute that is specially added to tell Google not to follow a link. Readers(Humans) can reach that website but Google bot will not follow that link.

It doesn’t pass the page strength to the linked website.

All the links by default are “Do follow” but it is advisable to have at least 30% “No follow” links in a blog post.

Otherwise, Google may find it fishy if you are only providing “Do Follow links”.

How does “No follow link” looks like:

< a href =”https://techcrunch.com/” rel=”nofollow”> TechCrunch </a>.

How to add a No Follow Link?

To add a “No follow” link. You will need to go the text section

Text Section - Do Follow Links
Once You go the text section, you can add the”no follow” HTML attribute.

It is very simple just follow these simple steps.

1. Once you add a link in your post (by default it will be “do follow”)
2. Go to the text section.
3. Find the link you want to change to “No follow”.
4. It will look something like this <a href=”http://google.com”>  Top Company </a>.

You just need to add rel=”nofollow” after the domain address.

It will look something like this after addition:

< a href = “http://google.com” rel = “nofollow”> Top Company </a>.

Voila! You just learned to add a “No follow link”.

What is the Importance of Do Follow & No Follow Links?

Google loves to promote good content and gives them priority above others.
If a page has a high number of backlinks, its page rank is going to improve.

In this case “No Follow links” holds lesser value than ” Do follow links”.

Suppose there are 2 sites:

TrickyCareer and YoumeGeek fighting for the same keywords.

YoumeGeek gets 10 “No follow” links from other sites.

And on the other hand, TrickyCareer gets 1 “Do follow” link.

Then TrickyCareer will have a higher ranking than YoumeGeek.

“Do follow links” helps in improving the page authority whereas “No follow links” doesn’t have much value.


Do you think I missed something important?

If you didn’t like anything. Please let me know through comments.

6 Replies to “What are Do Follow And No Follow Links: Both Matters”

  1. Hi Sudeep Giri,
    Thanks for sharing this post, keep up the good work.
    I m using External Links WordPress Plugin and it’s easy to use.
    After few setting, it will make all links nofollow within a second.

    Thanks
    Manish

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