What are Keywords in SEO? Why are they Important? (With images)

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What are Keywords?

Keywords are the word/phrase that tells your reader what the post is all about.

In the language of SEO, Keywords are the term used by the searcher inside the search box.

Within 2 minutes you will understand what is keyword…


Google search box, start a blog keyword 

In the above search “start a blog” is the keyword.
When a searcher searches for “How to start a blogGoogle focuses on “start a blog” because this is the keyword.

Quick reminder
Definition of Keywords
: “Keywords are the word/phrase that tells your reader what the post is all about.”

As from the keyword itself, we are able to understand that the results will be about “starting a blog”.

And this is how page 1 of Google looks like:

Google Page result image with keyword start a blog

Google Page Results Image

See all the results on page 1 have one similarity the keywordstart a blog” is there in every single result.

What is the Importance of Keywords? 

Every blogger desires to attract huge traffic to one’s blog/website.
There are many methods to do that(requires a lot of skills and eats up a lot of time) but the only method that demands no effort after the post is live is Organic Search.

And Keywords plays an important role in Organic Search.

Keywords work as a bridge between the Searcher and the Search Engine.


Search Engine takes the Keyword as an input and searches its big library of data with the similar keyword. So that it can provide the searcher with the best possible result.

If there were no keywords Search Engine could not provide accurate results.

After all, it(Search Engine) is a machine that works on an algorithm, not on emotions.

So to attract natural/organic traffic it is very important to include the right keyword.

Also Read: How to write a blog post that matters

Types Of Keywords?

There are 3 types of Keywords:
Head, Body, and Long tail keyword.

In next 5 minutes, you will be able to decide which type of keyword is best and why?

Look at these images below:

1. Head Keyword:
This type of Keyword is made of only one word.

“Seo” Google Search result

(Keyword used – SEO)
Monthly volume is very high. 74,000 in this case.
You be thinking:
OmG! this keyword attracts a lot of audiences every month. Let me add this.

But wait:
Page 1 result is highly competitive and already been taken by well-established pages. Which attracts a lot of links.

Take top 3 results of page 1.
PA – Page authority is almost 90 or greater than 90.
DA- Domain authority > 90.

It is very unlikely that you have a chance to get a place on the first page of Google with such a high competition.

So it is recommended not to go for head keywords even though they attract a large no. of visitors but are highly competitive.

2. Body Keyword: 

Keyword contains 2 or at most 3 words.

Seo Basics- Head Keywords - Search results

Seo Basics search result

Keyword used (Seo basics)
Monthly Volume = 720/month.

Google Page 1 result:

Seo basics- Body Keywords - Google search results

Seo basics- Google Search Result image

Analysis of top 3 rankers:

No. of links has reduced from thousands to a few hundred.
DA- Domain Authority is around 80-90 (lesser than Head keyword)
PA- Page Authority fluctuating from 50-80 (Lesser than Head Keyword)

Lesser competition than head keyword. Keyword has a deeper meaning.
Better chance to rank higher.

3. Long-Tail Keyword: 

Keyword contains more than 3 words.

Long Tail Keywords - SEO tips and tricks

Google search – Seo tips & tricks

Keyword Used (Seo tips and tricks)
Monthly Volume: 390/month.

Google Page 1 Result:
Google search result image

Analysis of top pages:

Links are fluctuating from 0 to 280.

PA- Page Authority ranges from 1 to 150
DA- Domain Authority ranges from 30- 84.

Finally, the conclusion of above analysis comes out that Long tail Keywords are easier to rank although their search volume is not great.
Because if you go with head or body keywords chances are you never get a place on Page 1 of google which is the main source of getting most of the traffic.

There are many tools to find the keyword you can see all the Keyword Research tools here…

Where to use Keywords?

There are certain places where you should place your keywords to increase your SEO score.

Where should you include the keyword:

The title of the page.
Alt text of the image.
Url for the page
Meta Description.
H1 headings of the page.

What not to do with keywords? (Very Important)

Once you know the right keyword for your post by the help of above explanations.

Finally, it is time to learn how to use them.

Because using keyword is an art.

It’s not all about knowing the right keyword and just stuffing it in every paragraph. The keyword should come naturally.

If you do keyword stuffing Google will get to know about it and penalize your post and your post will never rank well on Google organically.


So all the explanation above about “Keywords” prove that they are indeed one of the most important factors to drive organic traffic and should never be overlooked while doing On- page SEO.

Do you think there is something important left to tell?

Which type of Keyword do you use? Head or the long tail?

Want to know more about me. 


  1. Thanks for this useful information. Good work.

    • Sudeep Giri

      I am happy that you find it useful.
      Thanks and keep visiting…

  2. Excellent article! SEO is the effective way for the business owner to develop their onlie business.

    • Sudeep Giri

      Yes, SEO indeed plays a very important role in the success of online business and websites.
      Thanks for appreciating the article.
      People like you encourage me to write more useful articles.

  3. Keyword plays a vital role. You have covered it well and explained clearly using screenshot.

    Useful and descriptive info. Thanks

    • Sudeep Giri

      I’m Glad Iram that you find the post useful.
      Thanks for stopping by and commenting.

  4. Thank you for this. Very insightful specially for someome who is just beginning.

    • Sudeep Giri

      Thank You for stopping by and commenting.I really means a lot to me

  5. Nice article

    • Sudeep Giri

      Thank You, King.